![]() ![]() If your content program could only achieve one goal, what would it to be? Bring in more sales leads? Introduce your business to new audiences? Drive greater loyalty, satisfaction, and evangelism among your existing customers? Content marketing can help your business achieve all these aims, and more but it works best when you focus on one challenge at a time. With stakeholder support, you can move on to develop the core building blocks of a content-first strategy. It can help you prepare a compelling case and assure stakeholders that your content marketing program will be well positioned to reach its goals. #Marketing toolkit how to#The DIY tool: This checklist is part of the article How to Win Your Battle for Content Marketing Buy-in. If executives don’t understand what content marketing is, how it works, and what results they can reasonably expect to achieve, you’ll be hard pressed to get their support when there are obstacles to be cleared, let alone their permission to take necessary risks on the road to success. Click To Tweetīut before you draw your map, you first need to solicit buy-in from stakeholders that will make your content journey possible. Think of it as building a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both closer to achieving their goals.Įverything you do as a content marketer should flow from a constructed #contentmarketing strategy. Building your strategic foundationĮverything you do as a content marketer should flow from a deliberately constructed content marketing strategy. With this construct in mind, let’s start from the very beginning.
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